On Valentine's Day, February 14, in AZIMUT hotels from Moscow to Vladivostok and from Murmansk to Sochi, the #AZIMUTзажигаетсерда (AZIMUT ignites hearts) action will take place. In the evening, for an hour local time (from 19.00 to 20.00), the hotels facades will decorate the city with huge luminous hearts. AZIMUT Hotels with their guests will light their hearts by turning on the lights in some rooms and turning off in others.
The creative flash started in 2016 in St. Petersburg and was very popular by hotel guests and residents of the Northern capital. Since then, the #AZIMUTзажигаетсердца action has become an integral part of the company and takes place in all hotels of the chain.
The official partners of the action are the Garage Museum of Modern Art, the organizers of the Organic People eco-festivals and the leading Russian online cinema ivi. To participate in the #AZIMUTзажигаетсердца competition, you need to take a photo or video of the heart and post it on social networks with the hashtags #azimuthotels and # #azimutзажигаетсердца from February 14 to 18.
This year, light in the windows will have a special meaning supporting the Children's Hearts charity, which has been saved over 17,900 children during the 17 years of its work.